Author(s) : Dave Evans Publisher : Sybex Date       : 2008 Pages     : 432 Format    : PDF ISBN-10  : 0470344024

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like You Tube.

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Author(s) : Andreas Ramos, Stephanie Cota Publisher : McGraw-Hill; 1st edition Date       : 2008 Pages     : 288 Format    : PDF ISBN-10  : 0071597336

Revolutionize Your Internet Marketing
Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.

* Track and measure both digital and traditional marketing with analytics
* Define and use KPIs to manage campaigns and channels for maximum profitability
* Employ SEO strategies to increase leads, conversions, and sales
* Understand how website architecture, keywords, tags, and sitemaps affect search results
* Use PPC to place ads in search engines, radio, TV, and newspapers
* Get hands-on strategies for maximizing Google Analytics and Google AdWords

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