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Author(s) : Jennifer Grappone,
Gradiva Couzin
Publisher : Sybex
Format : PDF
ISBN : 0471787531
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Written for anyone who has a website and has yet to embark on the time-consuming process of optimizing the site for search engines. Both authors are experienced SEOs, and the book reflects the systematic approach they've developed whenever working with a new client.
The authors provide useful tools for managing this process, in the form of spreadsheet-based worksheets to help you plan and organize your various tasks. Again, the emphasis is on providing simple but effective tools that someone new to the process can use. That said, these worksheets are truly useful, and you may find them becoming integral parts of your overall SEO toolkit.